I have political views and beliefs. In fact it would be fair to describe me as strongly opinionated in politics, as on many other subjects. However I think the first thing to say ia that I'm trying to appeal to people who consider themselves to be on the right, on the centre, and the left as well as those that don't feel they fit on the left right political spectrum. I'm hoping to appeal to those that are considered mainstream and those that are considered extreme and may consider themselves marginalised. So for example I wish to appeal to those that love Donald Trump, those that hate him, to those that have supported Trump, but with severe doubts and those that voted against him, but with severe reservations and concerns for the candidates that they voted for. I mention Donald Trump, just because he is an internationally well known figure. I have an interest in US politics. I am British so I naturally have an interest in British politics, but I believe my case is relevant across the world, in richer countries and in poorer ones.
Still, usually ideology is more complicated than this, and voters disagree with one another about how they perceive the candidates. The best candidate, according to this theory, is neither a progressive nor a conservative nor a centrist, but one whom progressives believe is a progressive, centrists believe is a centrist, and conservatives believe is a conservative. fn1